The founders got behind the cart at Eatopi

For a few days at Eatopi, the people scooping your ice cream were the people who started the company. Mama Booza rolled a cart into the Dubai restaurant and the founders got behind it themselves, serving every scoop, chatting to customers and watching first reactions land in real time.

If you have not been, Eatopi is worth understanding. It is a restaurant concept by Kitopi, the UAE's largest homegrown hospitality company, that brings signature dishes from the country's most iconic chefs and homegrown food brands together on one rotating menu. Nothing stays put. Chefs and dishes rotate in and out, and the menu reads like an editorial of what is exciting in the city's food scene right now, across its locations at Dubai Hills Mall and One Central.

For a brand built on family recipes, founders behind the cart is not a gimmick. It is the point. Booza has always been handed over the counter by the people who made it, and being served your scoop by the people who built the company is the closest thing we have to a mission statement. A venue built around homegrown names felt like the natural place to do it.

Thank you to everyone who queued, tasted and came back for seconds. If you missed us at Eatopi, keep an eye on this page. The cart travels.