MAC x Sephora: two icons, one very cold corner

On the evening of 18 June 2026, from 7pm to 11pm, One Of Us in Al Quoz, Dubai became the setting for a celebration of MAC x Sephora, a meeting of two of the biggest names in beauty. Somewhere between the music and the crowd, there was a corner that stayed very, very cold.

That corner belonged to Mama Booza. For the night, we supplied 350 co-branded Mama Pops dressed in custom sleeves made especially for the collaboration, covering all seven flavours: Mandarin, Mango, Strawberry, Lemon Mint, Black Cherry, Pomegranate and Cocktail. Guests could simply lift the lid of the chest freezer, pick a colour and go, with a host stationed at the Mama Booza corner to guide them through the line-up.

The event itself was built as a reveal, a journey that moved guests through a series of cultural touchpoints rather than a single showroom moment. Mama Booza featured as one of the food moments along that route, sharing the evening with DJs and live music as the crowd made its way through.

Grab and go is an easy phrase, but there is something satisfying about watching a room full of beauty editors, creators and guests wander a launch event with a chrome-sleeved fruit pop in hand. Two icons brought the crowd. We kept them cool.